While it is not so much about meeting people as it is learning something, selling something or being entertained, you may make social connections along the way. TikTok is full of diversions that may help older folks, or people of any age, feel less bored or lonely. "I mean, just watching teenagers dance when you're waiting in line for something to happen a very uplifting form of social media,” says Katherine Black, 52, who works in Silicon Valley and is a huge TikTok fan. Others just want to discover what the younger generation is up to. Some older adults join TikTok to bond with their kids and grandkids. Indeed, while teens and people younger than 30 make up nearly half of TikTok users in the U.S, 11 percent are 50 and older, according to recent stats from the App Ape mobile apps analytics service that were published by consumer data firm Statista. The cool thing about the app is that “it just defies all the age boundaries,” she says. Under the TikTok handle Polise has some 331,000 followers and 1.9 million “likes” from people across the age spectrum. For instance, last year a group of parents sued TikTok after their children died after attempting dangerous challenges they allegedly saw on TikTok.En español | Helen Polise used the extra time she had during the pandemic last year to learn TikTok, the wildly popular - and controversial - short-form video sharing social platform.īefore long, the 60-year-old New York-based producer of TV commercials was not only consuming TikTok videos but making her own, many to help other TikTok users master the nuts and bolts of the service. As part of these efforts, TikTok says it has prevented teen accounts from viewing over 1 million overtly sexually suggestive videos in the last 30 days alone.Ĭhild and teen safety is an area where TikTok has faced significant scrutiny, not only from regulators and lawmakers, but also from parents. These announcements are part of TikTok’s broader push toward ramping up safety features for teens on its app. Last year, TikTok rolled out Content Levels to prevent certain content with more mature or complex themes from reaching teens. The next iteration of TikTok’s borderline suggestive model is expected to be better at detecting such content. TikTok has also announced that it’s launching the next iteration of its borderline suggestive model, which automatically identifies sexually explicit, suggestive or borderline content. We are now seeing this in practice with the app’s audience controls feature. TikTok had said it was developing a system to identify and restrict certain types of content from being accessed by teens and that it would start asking creators to specify when their content is more appropriate for an adult audience. The expansion of the audience controls setting comes as TikTok previously said it wanted to start identifying which content is appropriate for younger and older teens versus adults. Or, creators may want to talk about a difficult life experience and would feel more comfortable knowing the conversation is limited to adults. When TikTok rolled out adult-only livestreams, the company said the setting could be used for creators who want to share comedy content that is better suited for people above the age of 18. TikTok instead sees the setting as a way for creators to prevent minors from encountering content that’s aimed toward an adult audience or may be uninteresting to them. “To be clear: our policies still fully apply to creators who use this feature, and we will remove content which contains nudity and other violations of our Community Guidelines.”Īs is the case with adult-only livestreams on TikTok, the 18+ restriction setting for videos isn’t a way for creators to display adult content, as the content is still subject to the app’s policies. “We’ve started to bring our audience controls feature to creators of short-form video and will expand the feature globally over the coming weeks,” TikTok wrote in a blog post. Now the company is bringing the feature to its short-form videos as well. Prior to this expansion, the adult-only audience controls feature was only available for TikTok Live. TikTok has announced that it’s expanding its audience controls feature, giving creators the ability to restrict their videos to adult viewers.
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